2023 New Research Report of Tissue Paper and Hygiene Market
The tissue and hygiene market is expected to witness significant growth in the next few years, driven by various factors such as rising disposable income, urbanization, improved sanitation facilities, and increased awareness of personal hygiene. According to a new research report by Euromonitor International1, the global revenue of the tissue and hygiene market is projected to reach US$339 billion in 2023, growing at a compound annual growth rate (CAGR) of 5% from 2023 to 2027. The report covers the market trends, segmentation, distribution channels, competitive landscape, and future outlook of the tissue and hygiene industry worldwide.
The tissue and hygiene market consists of several segments, such as toilet paper, facial tissues, paper towels, napkins, wipes, sanitary protection, nappies/diapers/pants, and adult incontinence products. Among these segments, toilet paper is the largest and most widely used product category, accounting for about 32% of the global market revenue in 2023. Toilet paper is followed by facial tissues and paper towels, which together represent about 23% of the market share. The fastest growing segment is expected to be adult incontinence products, which are projected to grow at a CAGR of 8% from 2023 to 2027, driven by the aging population, rising health awareness, and product innovation.
The tissue and hygiene market consists of several segments, such as toilet paper, facial tissues, paper towels, napkins, wipes, sanitary protection, nappies/diapers/pants, and adult incontinence products. Among these segments, toilet paper is the largest and most widely used product category, accounting for about 32% of the global market revenue in 2023. Toilet paper is followed by facial tissues and paper towels, which together represent about 23% of the market share. The fastest growing segment is expected to be adult incontinence products, which are projected to grow at a CAGR of 8% from 2023 to 2027, driven by the aging population, rising health awareness, and product innovation.
The tissue and hygiene market is also segmented by distribution channels, such as supermarkets/hypermarkets, convenience stores, online retailers, pharmacies/drugstores, and others. Supermarkets/hypermarkets are the dominant channel for tissue and hygiene products, accounting for about 45% of the global sales in 2023. However, online retailers are gaining popularity among consumers due to their convenience, variety, and competitive prices. Online sales are expected to grow at a CAGR of 12% from 2023 to 2027, reaching a market share of 9% by 2027.
The tissue and hygiene market is highly competitive and fragmented, with many local and international players competing for market share. Some of the key players in the global market are Kimberly-Clark Corporation, Procter & Gamble Company, Essity AB, Unicharm Corporation, Georgia-Pacific LLC, Sofidel Group, WEPA Group, Hengan International Group Company Limited, C&S Paper Co., Ltd., and Vinda International Holdings Limited. These players are focusing on product innovation, quality improvement, cost reduction, marketing strategies, and mergers and acquisitions to gain a competitive edge in the market.
The tissue and hygiene market is expected to face some challenges in the future, such as environmental concerns, raw material price fluctuations, regulatory issues, and consumer preferences. The increasing awareness of environmental issues such as deforestation, water consumption, waste generation, and greenhouse gas emissions has led to a demand for more sustainable and eco-friendly products. Some of the initiatives taken by the industry players to address these issues are using recycled or alternative fibers, reducing packaging materials, adopting biodegradable or compostable materials, implementing energy-efficient processes, and obtaining certifications from environmental organizations. Moreover, the tissue and hygiene market is also influenced by the changes in raw material prices such as pulp and oil prices. These prices are affected by various factors such as supply and demand dynamics, weather conditions, political instability, and exchange rate fluctuations. The industry players have to cope with these price fluctuations by adjusting their production costs, pricing strategies, and inventory management. Furthermore, the tissue and hygiene market is subject to various regulations and standards regarding product quality, safety, and labeling in different countries and regions. The industry players have to comply with these regulations and standards to avoid legal risks, penalties, and consumer complaints. Additionally, the tissue and hygiene market is also affected by the changing consumer preferences and behaviors regarding personal hygiene, health, and wellness. The consumers are becoming more aware of their hygiene needs, expectations, and choices. They are looking for more customized, convenient, and value-added products that suit their lifestyles, preferences, and budgets. The industry players have to cater to these consumer needs by offering more diversified, innovative, and premium products that can create brand loyalty and differentiation.
The tissue and hygiene market is expected to offer lucrative opportunities for growth in the future, especially in emerging markets such as China, India, Brazil, and Indonesia. These markets have huge potential due to their large population size, growing middle class, increasing urbanization, improving sanitation facilities, and rising disposable income. According to Statista. China is the largest market for tissue and hygiene products in terms of revenue, generating US$68 billion in 2023. India is the second largest market with US$25 billion in revenue in 2023. Brazil and Indonesia are also among the top ten markets with US$12 billion and US$9 billion in revenue respectively in 2023. These markets are expected to grow at a faster rate than the developed markets such as the United States, Japan, and Germany. The industry players have to tap into these markets by expanding their presence, distribution networks, and product portfolios to capture the market opportunities and gain a competitive advantage.
The tissue and hygiene market is a dynamic and evolving industry that is influenced by various factors such as economic conditions, social trends, technological developments, and consumer preferences. The industry players have to adapt to these changes and challenges by adopting effective strategies and solutions to sustain and grow in the market. The new research report by Euromonitor International provides a comprehensive and in-depth analysis of the tissue and hygiene market worldwide, covering the market size, growth, segmentation, distribution channels, competitive landscape, and future outlook. The report also provides insights into the key drivers, opportunities, and challenges facing the industry players and the market as a whole. The report is a valuable source of information and guidance for anyone interested in the tissue and hygiene industry. The report can be purchased from Euromonitor International’s website.
